My choice of intervention is to create my own fashion brand, which is currently in the planning stage. And I have gone to the stage of drawing out the line up.
First of all, I investigated the history of Coco Chanel, I found the movie about Chanel, and found the historical materials about Chanel.
For design, the concept of Brand is crucial, so I found the literature on How to Create a Powerful Brand Identity. For a sportswear brand, I found an example, The article’s author conducted a product line analysis of eco-designed products from a famous outdoor sportswear brand, Patagonia. The success of this brand is to find the concept of sustainable development of environmental protection, mentioned that eco-design is an important part of sustainable supply chains.
And I found the production method of green label: The literature has been shown that eco-labels enable consumers to receive product sustainability information and educate consumers’ sustainability awareness [2]. Patagonia uses eco-labels such as Blue-sign and Fair Trade-certified in its product line development [3]. Eco-labels convey sustainability information to consumers and illustrate the company’s efforts on sustainable product development [4]. Patagonia designers obey the requirements of eco-labels in product line development. For example, when the Blue-sign label is attached to new products, designers design the product with consideration of consumer safety, water emissions, occupational health and safety; when Fair Trade-certified is attached, designers may use recycled accessories, such as zips, buttons and waistbands, and attach the recycled heritage label to convey the sustainable consciousness [3]. In this paper, we focused on examining the case of Patagonia, whose eco-design is well-known and representative in the fashion company.I hadn’t thought of that before. It was a good idea to combine sportswear with environmental sustainability[5].

[1] https://www.columnfivemedia.com/how-to-create-a-brand-identity/
[2] Henninger, C.E. Traceability the new eco-label in the slow-fashion Industry?—Consumer perceptions and micro-organisations responses. Sustainability 2015, 7, 6011–6032. [Google Scholar] [CrossRef]
[3] Patagonia. Environmental & Social Responsibility. Available online: http://www.patagonia.com/environmentalism.html (accessed on 19 June 2017).
[4] Nimon, W.; Beghin, J. Are eco-labels valuable? Evidence from the apparel industry. Am. J. Agric. Econ. 1999, 84, 801–811. [Google Scholar] [CrossRef]
[5] https://www.mdpi.com/2071-1050/9/7/1136/htm